What’s New

New York Regional Brain Bee Saturday, February 4
This Saturday, high schoolers from around the city and Westchester will gather at Columbia University to compete for top honors in the New York Regional Brain Bee. For complete details, please read our media advisory.

New Briefing Paper:
Neuromarketing: Prove Thyself & Protect Consumers 
Neuromarketing, the practice of using neuroscience to try to determine a person’s unconscious biological reactions to a product, is here to stay, but whether it works is much harder to prove.

Tracking the Tracts: Rare Disease Yields Clues to Early Myelin Development
The current treatment for a baby diagnosed with Krabbe disease, a rare and often fatal movement disorder, can be very effective, but it also carries a 30 percent chance of death. Dana grantee Maria Escolar’s research may provide a better way to diagnose and treat infants with this disease and other movement disorders before the onset of visible symptoms, when treatment works best.

This is the latest interview in a series of Q&As with Dana grantees. For a complete list of interviews, visit the Q&A page.