Brain Awareness Week - Dana Foundation

Brain Awareness Week


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REACHING YOUR TARGET AUDIENCE

Consider the following ways to reach your target audience:

Highlight your event on your organization’s website. Include the title, description, location, and timing of the event, as well as contact information. Include your URL on any flyers, advertisements, posters, and other announcements you produce to direct interested persons to your site.
Be sure to post your event information on the BAW International Calendar of Events. Members of the public and media use the Calendar to search for events to attend.
Use direct mail, e-mail, and listservs: send flyers, letters of invitation, and announcements to organizations and individuals, including local schools, colleges, and universities, you feel might have an interest in your program.
Advertise in newspapers, newsletters of related organizations, and other publications that reach your target audience.
Submit your event information to the calendar listings in your local newspapers. Many television and radio stations also have on air and online event calendars, so be sure to send your event information to your local stations as well.
Ask local nonprofit organizations with an interest in science and health to help spread the word about your events via their Web sites, newsletters, and mailing and e-mail lists.
Submit a Public Service Announcement about your BAW activities to your local radio stations. (See Public Service Announcements and Proclamations)
Distribute flyers and posters about your events to organizations who might post them on their activity boards, such as libraries, hospitals, community centers, gyms/health clubs, houses of worship, community colleges/universities, schools, grocery stores, pharmacies, restaurants, etc.
Collaborate with other BAW Partners in distributing information to their audiences through direct mailing or other methods. Search the Partner List or contact the BAW Campaign Headquarters to identify other partners in your area.
Use the Brain Awareness Week logos on your advertisements and other materials to tie your event to the global campaign.
Maintain contact with your event attendees. Ask them to join a list to keep them informed about your future activities.

To download BAW logos and other graphic materials, visit the Partners Only section.

Visit Working with the Media
Visit Public Service Announcements and Proclamations
Back to BAW Resources

Safe Base, Kansas, USA, BAW 2003

Brain Awareness Week Campaign Headquarters

The Dana Alliance for Brain Initiatives

505 Fifth Avenue, Sixth Floor
New York, New York 10017
Tel: +1 212 401-1689
Fax: +1 212 593 7623
E-mail: bawinfo@dana.org

Kathleen M. Roina
Campaign Director
E-mail: kroina@dana.org

Simon Fischweicher
Campaign Coordinator
E-mail: sfischweicher@dana.org

Kathleen and Simon at SfN 2011
Simon and Kathleen at the Brain Awareness Week campaign event at SFN, November 2011.


	You will now be directed to the registration page. **Please note: You must register to become a user of the Dana Foundation Web site before you can register as a Brain Awareness Week partner. Please complete the “Register to Subscribe to Dana Publications & E-mails” section on the left-hand side of the registration page; you will then be taken to the BAW partner registration form. Please note that you are not required to subscribe to any Dana publications.