BAW Report 2012


Organizing institution:

the Residents' Health Advisory Committee of Duncaster Retirement Community

Other participating organizations:

ThinkWell Center LLC run by Louise Loomis, Principal, who is also a resident of Duncaster Retirement Community and a member of the Residents' Health Advisory Committee

BAW Web site:






Type of BAW events held:

  • Lecture/Briefing
  • Workshop
  • Other

Other event type:

A Social: Afternoon of puzzles and games with friends and neighbors, with refreshments

Target audience(s):

  • Other

Other Audience:

Residents of Duncaster Retirement Community

Approximate number of people reached:


Details of major BAW events/activities

The Residents' Health Advisory Committee of Duncaster Retirement Community decided to participate in the Brain Awareness Week and appointed a sub-committee to run the event. The Director of Residents’ Services put the logo on the weekly schedules and created a display outside the facility's Meeting Room. The Chef and the Dietician highlighted brain healthy items on daily menus and committed to producing a monthly newsletter. On Monday, in the Meeting Room, Dana brain pencils & magazines from the 50's - 80's greeted residents. Louise Loomis presided, explained the purpose of BAW, described the Dana Foundation, summarized the history of brain research, and recognized the work of Connecticut native Nobel Laureate, Roger Sperry. Participants enjoyed the magazines & shared reflections. A puzzle activity quickly engaged the audience until the end of the meeting. Residents were encouraged to take the magazines & received a copy of Memory and Aging. On Tuesday, two committee members presented at the Duncaster Residents' Association meeting using two puzzles involving new ways of thinking. On Wednesday at a well-attended Coffee Hour, Dr. Henry Morgan, gerontologist, spoke on “The Mystery of Brain Development As We Age”and was enthusiastically received. A puzzle social on Friday completed the week. Two kinesthetic puzzles were especially popular: finding safety pins in a container of rice without looking, and identifying objects concealed in socks. Daily, new puzzles, and booklets & book marks from Dana, were placed at four Brain Stations. Everything disappeared very quickly. One resident arranged for a set of the Mind Bogglers workbook and the brain pencils for her niece, an elementary school teacher. At a follow-up meeting of the Residents' Health Advisory Committee, BAW was reviewed and declared a success, with thanks and appreciation all around and a vote to participate in 1213!


Publicity methods used:

  • Posters/Flyers
  • Other

Other publicity methods:

All PR was from within the Duncaster Retirement Community and other concsisted of: telephone reminders, electronic display board, notices in mailboxes, and weekly calendar listings.

Which of these publicity methods was most successful?

No effort was made to determine as these are the standard communication practices at Duncaster Retirement Community.


How do you feel BAW participation benefited your organization and the local community?

A week that everyone had a "good time". There was excellent participation to the extent that we will take part in BAW 2013. An interest in expanding the outreach for next year to residents' families and the broader community.

Please share any suggestions that may help others plan their BAW events.

Presenting BAW was not difficult because we already had both the staff and the resident committee accustomed to presenting events.

Please provide any "quotable comments" on your BAW event(s).

None were collected.

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NeuroMalaysia Society. Malaysia. BAW 2015.

NeuroMalaysia Society. Malaysia. BAW 2015.


BAW Campaign Headquarters

The Dana Alliance for Brain Initiatives
505 Fifth Avenue, Sixth Floor
New York, New York 10017
Tel: +1 212 401-1689

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