BAW Report 2015


Organizing institution:

Duncaster Retirement Community





Number of events organized during BAW:


Type of BAW events held:

  • Exhibit
  • Press Briefing
  • Other

Other event type:

Walk-in activities, socials, fitness sessions

Target audience(s):

  • Other

Other Audience:

residents of the retirement community

Approximate number of people reached:


Details of major BAW events/activities:

Our 4th year participating! The kick-off Sunday afternoon reception featured Doris J. Shallcross, Ed.D., Professor Emerita of the University of Massachusetts Amherst where she directed the Graduate Program in Creativity, presenting her "Your Creative Brain". The week's menus offered Brain Healthy eating choices and daily announcements included brain-wise quotations. "Food for Thought" quotations also served as decor in the dining areas. Yoga, Tai Chi & fitness sessions conducted throughout the week stressed the brain benefits derived from physical exercise. Brain Stations which consisted of such materials as puzzles and vintage magazines - a real "trip down memory lane" - changed daily and were found scattered throughout the facility specifically outside the dining rooms and the mail room. Posted in the elevators daily, residents found "Brainy Bits" - tips for brain health - such as "proper diet, exercise & sleep are critical for optimal brain functioning" or how meditation increases gray matter in areas of the brain associated with short-and long-term memory and complex cognitive processes. An afternoon of creative thinking activities ended the week. The objective of our program: to inform and demonstrate to residents how they can take an active part in planning their own cognitive fitness for their lifetime. The goal was achieved as evidenced by: four years of BAW partticipation, yearly increases in attendance and parting words "What's new next year?"!


Publicity methods used:

  • Posters/Flyers
  • Other

Other publicity methods:

Schedule of BAW events was found listed on the resident's printed calendar which is distributed to each resident's mailbox as well as posted in the Commons and other public places in the Community. Unique to Duncaster Retirement Community are daily phone call announcements to individual residents. The daily schedule of BAW events was included in this daily communication.

Which of these publicity methods was most successful?

By far, the daily phone call announcements were the most effective publicity methods. Although posters, flyers and the resident's calendar served well as advance notice of the upcoming events - "save the date" reminders - the daily phone calls were an "in your face" planner for that specific day and provided information which residents were able to hold onto.


Dana Alliance publications/resources distributed:

  • It’s Mindboggling!
  • BAW Pencils and Erasers
  • Other

Other Dana Alliance materials distributed:

  • Puzzles

What other downloadable materials would you like the Alliance to provide?

  • Fact Sheets
  • Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets
  • Official BAW graphic materials used:

    • BAW Logos
    • BAW Poster
    • BAW Web site banner


    How do you feel BAW participation benefited your organization and the local community?

    There has been no immediate tangible outcome, however BAW does bring a lot of residents together, draws them out of their individual apartments and builds on the feeling of community. Also leads to enhanced discussions during socials, sharing information they learned - "Did you hear about that new...?" "What do you think about that new finding...?"

    Please share any suggestions that may help others plan their BAW events:

    We found that many Duncaster Residents were most interested in the science, the factual information on the brain, rather than the health benefits. Some even commented that they were overwhelmed, getting TMI, and were tired of hearing about cognition- improving and maintaining it. This knowledge gives us cause to consider a different focus for next year's events. Perhaps more expert lectures.

    Please provide any quotable comments on your BAW event(s):

    "I liked hearing the interesting facts about the brain." Upon exiting the Sunday Kickoff event, Dr. Shallcross' workshop, "Your Creative Brain" we overheard many of the participants commenting on what a good time they had. "That was a lot of fun!"

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    University of California Los Angeles. California, USA. BAW 2015.

    University of California Los Angeles. California, USA. BAW 2015.


    BAW Campaign Headquarters

    The Dana Alliance for Brain Initiatives
    505 Fifth Avenue, Sixth Floor
    New York, New York 10017
    Tel: +1 212 401-1689