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"No one is better at helping
one learn to write for the non-professional public, as I can personally
testify, than Jane Nevins… A must read and a pleasure to read."
laureate Eric R. Kandel, M.D., Director, Kavli Institute for Brain Science, Columbia University College of Physicians and
You’ve Got Some Explaining to Do
Advice for Neuroscientists Writing for Lay
Publication date: March 10, 2014 Cloth
• 127 pages • $2.99
978-1932594-58-4 PDF • Free
This compact book offers the reasons and information that can help
scientific writers adopt new habits to be successful and happy writing for a lay
audience. Go ahead and write journal-style for science journals and colleagues,
says longtime science editor Jane Nevins, but you'll need to try different
styles to reach a different audience.
into three parts, readers will learn about perspective and voice, and how to
better target an audience; common practices that sharpen writing; and writing
and visual style.
Throughout You've Got Some Explaining to Do, Nevins gives concrete,
specific examples tied to neuroscience, but the writing principles she details translate
across science disciplines. The author, who served as the first editor in chief
of the Dana Press, brings more than 20 years of experience in translating
neuroscience to lay readers.
As the public’s hunger for relatable science information grows, this reference
book will be a handy addition to any scientist looking to broaden the appeal of
his or her writing to a non-scientific audience.
Jane Nevins, editor in chief emerita
of Dana Press, began her career in Southern California as a newspaper and
magazine writer and editor and later moved to the East Coast, where she served
as director of Audience Relations for the Voice of America and was a
speechwriter for Secretary of Labor Ann McLaughlin and Secretary of Housing and
Urban Development Jack Kemp. She began working with the Dana Foundation in
1990. She is also the author of Turning 200: A Bicentennial History of the U.S.
Constitution (Richardson & Steirman, NY; 1987).